Thursday, May 3, 2012

Dunlop Sports To Target Indonesian Market

Dunlop Sports Co., formerly known as SRI Sports Ltd., plans to expand its operations to emerging economies, aiming to increase overseas sales from 30 percent to 50 percent of all sales by 2015, company officials said.

The golf and tennis equipment maker plans to establish bases in Thailand and Indonesia, as well as set up local sales agents in Brazil.

Dunlop Sports will focus on its luxury golf equipment brand Xxio in Southeast Asia, where the number of golfers is increasing in line with economic growth in Thailand and Indonesia.

The company intends to raise its market share in Southeast Asia from the current 5 percent.

It also aims to reinforce its overseas tennis business through a collaboration with major French maker Babolat VS.

Dunlop Sports has accelerated its overseas expansion since purchasing U.S. golf club maker Roger Cleveland Golf Co. in December 2007.

In February, the company established a Shanghai office to oversee its business in China, South Korea and Southeast Asia.

Currently, it has 15 offices overseas, including in the United States, China, Australia and Brazil.

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