Wednesday, April 27, 2011

One World Sports Acquires 3 Year Multiplatform North American Rights For OneAsia Golf Tour

DALLAS and SINGAPORE – April 27, 2011 – One World Sports has acquired the North American rights to the OneAsia golf tour (OneAsia) in 2011, 2012 and 2013 under terms of an agreement with World Sport Group, the exclusive media and marketing partner of OneAsia. One World Sports will present all OneAsia tournaments exclusively in English on television, broadband and mobile.

Launched in 2009, OneAsia features the top golfers from Asia. It was founded by the Korea Golf Tour, the Korea Golf Association, the China Golf Association, and the PGA of Australia. Thirteen events will be held in 2011 with each featuring at least US$1 million prize money.

The 2011 OneAsia schedule began with the Indonesian PGA Championship on March 24 to March 27 and culminates at the Championships from December 8 to December 11. Here is a schedule of the events and championships:

The acquisition of the OneAsia golf follows One World Sports’ successful television coverage of the 2010 OneAsia tour. Each day’s action will be covered live, with one-hour highlights of each day’s action presented in the evening.

“OneAsia golf is an exciting addition to our multi-screen coverage of the top sports from Asia,” said Preston Bornman, President, One Media Corp, parent company of One World Sports. “Cable and satellite distributors want multiplatform sports offerings, and our approach to the OneAsia Tour allows Korean, Chinese and Australian viewers, as well as all golf sports enthusiasts, to never miss a stroke. OneAsia features Asia’s best golfers playing in fantastic locations that will provide all golfers and sports fans with new ideas about places to visit in Asia.”

"OneAsia is absolutely delighted to have One World Sports on board our TV platform once again this year," said Ben Sellenger, Chief Executive, OneAsia. "The channel's wide reach will provide our players with exposure across America which will assist in making them more relevant to the international golf market and to fans on the other side of the globe."

“Live coverage from Asia on TV, Broadband and Mobile devices is a strength that One World Sports demonstrated successfully earlier this year with the AFC Asian Cup Qatar 2011,” said Mark Hardess, President, ASEAN and Australia, World Sport Group. “We know that American sports fans want the flexibility to watch Asia’s top sports events live on any device anywhere, and One World Sports has proven its ability to deliver that convenience and choice.”

Live and delayed coverage will be available on One World Sports television and OneSportsPLUS.com Broadband. Mobile video coverage will be available on Verizon Wireless VCAST.

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