Wednesday, June 16, 2010

Launching the Indonesia Golf Consortium

For 12 long years, Golf Promo Indonesia (GPI) has been the lone front runner in the promotion of Indonesia Golf.


To anticipate Indonesia's position as one of the world's best golf destinations, GPI created www.indogolf.com , the world's leading English website that give comprehensive information on Indonesia's fabulous world of golf & leisure. Today, www.indogolf.com attracts more than 50.000 visitors per month. As a matter of fact, it is the UNDISPUTED NUMBER ONE search result on Google.

To make sure Indonesia is not left behind as a world class golf destination, GPI has a plan to set up the Indonesia Golf Consortium (IGC), a group of 20 top golf courses and 10 top hotels in Jakarta, Surabaya and Bali. Through the creation of a Sustainable Golf Tourism Strategy, the IGC aims at promoting Indonesia Golf worldwide professionally and consistently. In doing so, the IGC will make sure that Indonesia gets its fair share of a billion US dollar global golf travel business that annually waits out there.

GPI shortlisted in total 12 top Jakarta golf courses and 4 top Jakarta hotels and invited them to Klub Golf Bogor Raya for a presentation of plans followed by a lunch and golf for those who wanted to sample KGBR golf.
Presentation by Mr David Pettigrew at KGBR

Recently, Golf Promo Indonesia has reached an agreement with the DIETHELM TRAVEL GROUP, who, with 29 offices and 600+ staff globally, is one of the world's largest wholesale travel companies. DIETHELM TRAVEL will sell so called INDONESIA GOLF EXPERIENCE packages exclusively to their worldwide network of travel agents. Mr. David Pettigrew, DIETHELM TRAVEL golf development manager was present during the presentation at KGBR.

So far, reactions have been phenomenal and it looks like all invited parties understand the need of setting up a body such as the IGC. All parties too are convinced that without coordinated marketing and promotion Indonesia will lag behind countries such as Thailand, China, Malaysia and Vietnam who all have succeeded to attract thousands upon thousands of golf tourists from around the world.

In the weeks that follow, GPI will do a similar presentation of plans in Surabaya and Bali, after which the set up of the IGC will be fact.

The first real result of all this will be that the IGC will participate in the annual International Golf Travel Market (IGTM)2010, that this year will be held in Valencia, Spain, between 15 and 18 November and that brings together more than 1000 golf travel specialists from more than 45 countries.

As a result from IGTM2010, in December 2010, the IGC will invite 4 to 6 top golf travel writers from the main target markets to Indonesia to participate in a so called Familiarization trip for them to be introduced to Indonesia’s fabulous world of golf & leisure.

We will keep you posted on further development of the IGC.

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